Browsing by Author "Darko, Eric"
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- ItemThe existence of the Chirano Gold Mine Limited and its effect on the livelihood of the Chirano Concession Area(2012-06-29) Darko, EricGhana is endowed with rich mineral resources e. g. gold, diamond, manganese and bauxite. Mining of minerals has triggered agitation by communities, who expect improved livelihoods from the mining companies. This study aimed at assessing the effect of the existence of the Chirano Gold mine Limited (CGML) on communities in its concessional area (Etwebo, Akoti and Paboase). Quantitative and qualitative primary data on general household characteristics e. g. employment, food security, health care, and sustainable utilization of natural resources were collected via questionnaire, interviews and personal observations. One hundred and fifty (150) respondents were drawn from traditional rulers, district assembly, land owners, farmers, youth groups, opinion leaders and women. The Statistical Package for Social Scientists was used to analyze the data for percentages, ranges and central tendencies. Results indicated that majority (98.2%) of respondents have obtained both direct and indirect employments (through stimulus for infrastructural development) from CGML. Thirty two (32%) of the respondents expressed worry about lose and degradation of farms, farm lands and farm roads while 93% cited the problem of air pollution. Sixty-four (64%) respondents have not been educated beyond the Junior High School. This placed restrictions on the extent of employment for members of the communities who on the contrary have not fully appreciated this limitation. There appears also to be a wide communication gap between CGML and the communities. This has masked the company’s image weakening its mutual co-existence with the communities. Adoption of more open communication and operational policies and stakeholder inclusion in local interventionary measures could help improve the relationship between company and the communities for co-existence.
- ItemThe Influence of Sales Promotion on Consumer Buying Behaviour in the Telecom Industry; the Case of Vodafone Ghana.(2012) Darko, EricThe deregulation of the Ghanaian telecom sector in 1994 has led to the increase in the number of telecom firms in the country which render identical services. The ever increasing competition in the industry has prompted telecom firms to be determined and ensure satisfaction of customer needs and wants more effectively than their competitors. In other for these telecom firms to succeed in this ever increasing competitive market, they employ a lot of different promotional tools to attract and retain their customers. One of the most commonly used promotional tools is sales promotion which provides incentives to customers or to the distributor channel to stimulate demand for a product. This study is aimed at assessing the role sales promotion play in influencing the consumer buying behaviour of telecom consumers. A non-probability sampling technique was used for the study and the sample was selected from a population of telecom service users resident in the Tema Metropolis. A five point Likert scale questionnaire was used in acquiring the respondent’s information. The questionnaires were analysed with the help of Statistical Package for Social Sciences (SPSS) and Microsoft Excel. The study indicated significant influence of sales promotion on consumer buying behaviour. The research consequently recommended that, telecom service providers need to undertake regularly sales promotion activities to ensure constant influence on their patrons.