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Please use this identifier to cite or link to this item: http://hdl.handle.net/123456789/10653

Title: Agrotourism, entrepreneurship and skills: a case of poultry farms in the Kumasi Metropolis, Ghana
Authors: Eshun, Gabriel
Agbadze, Portia Elinam
Asante, Pearl Catharine
Keywords: Agrotourism
Poultry farm
Entrepreneur
Entrepreneurial Skills
Ghana
Issue Date: 2014
Publisher: African Journal of Hospitality, Tourism and Leisure
Citation: African Journal of Hospitality, Tourism and Leisure Vol. 3 (2) - (2014)
Abstract: Despite efforts to revitalise the poultry sector in Ghana, there is lack of attention to alternative economic strategies within the sector that can contribute to its sustainability. Against this backdrop, this research selected purposively 5 leading poultry farms in the Kumasi Metropolis in Ghana to explore their agrotourism potential. Interviews were carried out with the 5 farm managers as well as 2 officials from the Ghana Tourism Authority and an official from the Ministry of Food and Agriculture. In addition, 50 poultry farm workers were purposively selected from the 5 farms and 50 semi-structured questionnaires were administered on face-to-face basis. The data collected were both quantitative and qualitative. The quantitative data were analysed using SPSS Version 16, employing largely descriptive statistics. The qualitative data were analysed using thematic analysis. The study revealed that there is the need for capacity building to enhance the skills of the farm managers and workers for successful agrotourism enterprise. There is also the need for government support towards developing the poultry sector and agrotourism.
Description: n article published by African Journal of Hospitality, Tourism and Leisure Vol. 3 (2) - (2014), Online @ http//: www.ajhtl.com
URI: http://hdl.handle.net/123456789/10653
Appears in Collections:College of Arts and Social Sciences

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