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Please use this identifier to cite or link to this item: http://hdl.handle.net/123456789/12223

Title: A LATENT CLASS MODELLING APPROACH TO EVALUATING FARMERS’ PREFERENCES FOR PONA SEED YAM CERTIFICATION SYSTEMS AND THEIR WILLINGNESS TO PAY IN GHANA
Authors: Boadu, Paul
Aidoo, Robert
Yankyera, Kwasi Ohene
Kleih, Ulrich
Abdoulaye, Tahirou
et., al
Keywords: Choice Experiment
Latent Class Modelling
Market Segmentation
Seed Yam
Willingness to pay
Issue Date: Jan-2019
Publisher: European Centre for Research Training and Development UK
Citation: International Journal of Agricultural Extension and Rural Development Studies Vol.6, No.1, pp.1-25,
Abstract: The study employed choice experiment and latent class model to assess farmers’ preferences for seed yam certification system and their willingness to pay for certified seed yam in selected yam producing Districts in Ghana. A total of 9120 choice experiments were conducted to elicit data from 380 yam farmers. The study identified three classes/ market segments of farmers regarding preferences for Pona seed yam. The results show that farmers have more utility towards fully certified seed yam and are willing to pay GH¢719.60 (US$189.4) for a bunch (100 tubers weighing about 45kg) of fully certified seed yam. However, farmers were found to have high utility towards medium-sized Pona seed yam and are willing to pay a premium of GHC¢12.5 (US$3.3) for this attribute. The study has demonstrated high potential for the commercialization of seed yam production in Ghana through a formal seed yam certification system.
Description: An article published by European Centre for Research Training and Development UK.
URI: http://hdl.handle.net/123456789/12223
Appears in Collections:College of Agric and Natural Resources

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