Designs on glass beads as inspiration for packaging glass beads
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Date
2021-06-15
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Abstract
Packaging and labelling of glass beads in Ghana leaves much to be desired which can make
the products competitive on the market. Glass beads are used by nearly all the ethnic groups
in Ghana but these beads are displayed without appropriate packages and labels. Designs
on glass beads offer unlimited opportunities for packaging and labelling the products but
are not being fully used. The research was delimited to the Koforidua Culture Centre,
Koforidua which is the Eastern Regional capital of Ghana. This is because of its colossal
glass beads production and patronage. This research aimed at using designs on glass beads
as inspiration for packaging glass beads. To achieve this aim, the study sought to; establish
the categories of glass beads at the Koforidua Culture Centre, ascertain the traditional
methods for packaging the glass beads at the Koforidua Culture Centre and design and
produce alternative packages for the glass beads inspired by some artistic impressions on
them. In relation to this, the descriptive method of research was used and the research
approach was qualitative. The main findings of the research are that glass beads are
categorise in four groups, thus, same design, mixed designs, spacerless design and source
of colour. Their main style of packaging glass beads is the use of plain polythene, sacks
and papers. It was in this context that the researcher came out with an alternative package
to mitigate the traditional method of packaging at the centre. The study recommends that,
weight and/or size categorisation should be considered, traditional method of packaging
should be enhanced to more advanced forms where information and specification of the
content are displayed on the packages to increase patronage. The study concludes that
packaging design is an indispensable promotional activity in the marketing of any product,
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and that marketers and designers of glass beads at the Koforidua Culture Centre are
indispensable when it comes to knowledge on the production, names, and the history of
glass beads. Packaging and labeling form part of presentation to attract customers.
Description
A project report submitted to the Department of Integrated Rural Art and Industry in the Faculty of Art College of Art and Built Environment, in partial fulfilment of the requirements for the degree of Master of Philosophy (Integrated Art.
Keywords
Designs, Glass beads, Inspiration, Packaging glass beads, Koforidua Culture Centre, Ghana