Effective communication as strategy to enhance construction project performance
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Date
2021-06-16
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Abstract
Effective communication is a professional practice fundamental to all industries across the
globe. In managing any project, communication is a core competency that, which when
properly executed, connects every member of the project team to a common set of strategies,
goals and actions. However, despite wide recognition of the importance of communication to
project successes, a combination of organizational and personal factors has rendered
communication ineffective. It was on this premise that the study sought to examine the role of
effective communication on construction projects in some selected construction firms in the
Accra metropolis. The study adopted a descriptive research design in form of a survey and a
sample size of fifty-nine (59) respondents drawn from D1K1 and D2K2 firms in the Accra
metropolis which included project managers, civil engineers, site supervisors among others. A
total of 59 questionnaires were administered and 46 were retrieved representing a response rate
of 77.97%. Purposive sampling method was adopted in selecting construction professionals
whose views are relevant to the issue being looked at, where the researcher tried to create a
representative sample without sampling at random. Key descriptive tools used for the analysis
included frequency tables whereas mean score ranking together with relative importance index
(RII). The study identified 6 strategies to enhance the use of communication media and
channels among project team members. These strategies include choosing the appropriate
communication media or channel, establish clearly the channels of communication to
operatives, keeping communication channels open in all directions among others. Further, the
study established measures to improve the performance of communication strategies on
projects; these were identified to be at 3 levels of significance. Significance level can be high,
moderate, and less in that order. The study thus concluded that, the identified levels of measures
be adopted to help improve project performance through effective utilization of communication
strategies. It was recommended that project managers or leaders must set clear project
objectives to all project participants so to ensure all the project team follow one course. With
this, individual tasks become clear to all project members and that would enhance project
performance.
Description
A thesis submitted to the Department of Construction Technology and Management,College of Art and Built Environment in partial fulfillment of the requirement for the Award of Master of Science.
Keywords
Effective communication, Project performance, Communication media/channels