Critical examination of the effect of e-marketing on the performance of shipping industries (a case study of msc. Gh. Ltd)
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Date
2023
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KNUST
Abstract
The study sought to examine the effect of e-marketing on the performance of shipping industries (a case study of msc. Gh. Ltd). The study employed descriptive analysis using frequency tables and charts to demonstrate the data collected. Also, regression analysis was carried out to establish the relationship between the adoption of electronic marketing tools by msc and the perceived performance of the msc company. The study discovered that the adoption of electronic marketing tools can have a significant positive impact on the overall performance of msc Ghana ltd. It was recommended that msc Ghana ltd should invest more time and resources in analyzing the outcomes of its marketing efforts to identify areas of improvement and refine marketing strategies for better results. Additionally, to fully capitalize on the potential of electronic marketing, the study recommended that msc Ghana ltd should invest in training and skill development programmes for its marketing team. This will ensure that the team possesses the necessary expertise to effectively use electronic marketing tools and platforms.
Description
A thesis submitted to the institute of distance learning, Kwame Nkrumah university of science and technology, in partial fulfillment of the requirements for the degree of master of science in marketing