Examining the effect of supply chain efficiency, effectiveness and differentiation on competitive advantage: evidence from firms in Ghana
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Date
2023
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KNUST
Abstract
This study sought to establish the connection between supply chain management practices and competitive advantage from the standpoint of effectiveness, efficiency, and differentiation especially among Ghanaian firms. As such, it sought to test statistically the direct effect of supply chain efficiency, effectiveness, and differentiation on gaining an edge in competition. The study therefore adopted a quantitative survey approach to select a sample of one hundred (100) respondents to whom questionnaires were administered. The individuals forming the pool of potential participants within the sample size consisted of management, senior staff, and junior staff of Ghanaian firms in the western region. Among the 100 questionnaires distributed, 79 were returned, resulting in a 79% response rate. The analysis was conducted solely on the valid responses collected during the field study. The findings revealed that the companies ensure a high extent of supply chain effectiveness, efficiency, and differentiation. Also, the level of competitive advantage is generally as per the study findings. From the regression estimate the study's findings lead to the conclusion that though supply chain effectiveness, efficiency, and differentiation all had a positive effect on competitive advantage, only supply chain effectiveness was a significant factor. Hence, it is advisable for management to underscore the significance of supply chain effectiveness. Supply chain effectiveness should avoid being limited to the employees of the stores, warehouse, or logistics department alone. Each individual within the organization should recognize the significance of the right is done and adhere to related processes. There should also be improvement in the firms’ relationships with suppliers. This is one means of enhancing supply chain effectiveness as it would avoid situations such as the bullwhip effect.
Description
A thesis submitted to the department of supply chain and information systems, institute of distance learning, in partial fulfilment of the requirements for award of degree of master of science in (logistics and supply chain management)