Customer retention strategies of insurance companies in ghana: a case study of sic insurance plc.
No Thumbnail Available
Date
2023
Authors
Journal Title
Journal ISSN
Volume Title
Publisher
KNUST
Abstract
The study examines customer retention strategies of insurance companies in Ghana: a case study of sic insurance plc. The study investigated into identifying the customer retention strategies at SIC Insurance PLC. The study investigated into assessing the success or otherwise of the customer retention strategies of SIC Insurance PLC. The study investigated into examining the challenges facing SIC Insurance PLC in the implementation of its customer retention strategies. The study investigated into identifying the causes of customer churn at the SIC insurance PLC. The study investigated into examining the win back strategies of SIC Insurance PLC. The study indicated that the customer retention strategies are practiced at SIC insurance company. The study indicated that there are several importance of customer retention strategies. The study also revealed several challenges facing the implementation of customer retention strategies. The study shows that there is a significant relationship between customer retention strategies and importance customer retention strategies. The study shows that there is an insignificant relationship between customer retention strategies and importance customer retention strategies. The study shows that there is an insignificant relationship between customer retention strategies and challenges facing the implementation of customer retention strategies. The study shows that there is an insignificant relationship between customer retention strategies and causes of customer churn. The study shows that there is an insignificant relationship between customer retention strategies and win back strategies. Future studies should conduct a longitudinal study that follows customers over an extended period to understand the long-term effects of customer retention strategies. This will provide insights into the sustainability and effectiveness of these strategies over time. Future studies should compare customer retention strategies across different insurance companies in Ghana
Description
A thesis submitted to the department of marketing and corporate strategy, school of business, college of humanities and social sciences, kunst in partial fulfillment of the requirements for the degree of master of business administration