The effect of dynamic capabilities on firm performance. The moderating role of environmental dynamism. A case study of national investment bank
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Date
2023
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KNUST
Abstract
The world is a global village, and things are changing very quickly. The corporate climate is evolving into one that is quite dynamic. The rest are sent home, only the greatest are left. A dynamic capacity to react to a dynamic environment is the initial thing that a whole business requires. The research is on the effect of dynamic capabilities on firm performance. The moderating role of environmental dynamism. The research seeks to assess the relationship between dynamic capabilities and firm performance, to examine the relationship between environmental dynamism and firm performance and to analyze the moderating role of environmental dynamism on the relationship between dynamic capabilities and firm performance The research design used was the descriptive approach with the addition of deductive research approach. The research also employed the survey design with the use of purposive sampling being a non-probability sampling technique. The research employed the statistical package for social science software for the analysis. The outcome of the research shows a relationship among dynamic capabilities and firm performance. The outcome indicates a relationship among dynamic capabilities and firm performance. The sig. Value which shows a statically significant demonstrates a relationship between dynamic capabilities firm performance. Also, the analysis shows that there is an association between environmental dynamist and firm performance. The correlation coefficient shows a strong correlation between dynamism and firm performance. There is a moderating effect of environmental dynamism on the relationship between dynamic capabilities and firm performance. The results demonstrated that, the interactive effect of environmental dynamism and dynamic capabilities is statistically positive to firm performance. The results demonstrated that environmental dynamism moderate on the relationship between dynamic capabilities and firm performance.
Description
A thesis submitted to the department of marketing and corporate strategy of the school of business, Kwame Nkrumah university of science and technology, Kumasi in partial fulfilment of the requirements for award of masters of science marketing