The influence of logistics outsourcing on supply chain performance: assessing moderating role of competitive strategy

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Date
2023
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KNUST
Abstract
Evidence from prior studies have argued that logistics outsourcing has become very eminent in contemporary business environment due to its strategic importance including; cost reduction in some of the production inputs, technological adoption and usage, risk management and improved quality of services and products. In this light, the main objective of the study was to examine the influence of logistic outsourcing services on supply chain performance, with the moderating role of competitive strategy. The study employed quantitative research approach, structured questionnaires and random sampling technique to select 125 manufacturing companies. The analysis was done with the aid of Statistical Package for Social Sciences (SPSS). The study found that, cost reduction was a significant determinant of supply chain performance; technology adoption was a significant determinant of supply chain performance; risk management was a significant determinant of supply chain performance; and competitive strategy was a significant determinant of supply chain performance. However, quality improvement was not a significant determinant of supply chain performance. Again, the study showed competitive strategy partially moderate the relationship between logistics outsourcing and supply chain performance. The study concludes that, logistics outsourcing and competitive strategy are predictors of supply chain performance. The study recommends that managers of logistics and supply chain activities of manufacturing companies in Ghana should embrace cost reduction and quality improvement practices as well as technology adoption and risk management since they have proven to be effective and efficient mechanisms to improve supply chain performance. Further, policy makers, stakeholders in the manufacturing industry of Ghana should strategize and devise more robust guidelines that seek to support and promote logistics outsourcing practices in the manufacturing industry.
Description
A thesis submitted to the department of supply chain and information systems in partial fulfillment of the requirement for the award of the degree of master of science procurement and supply chain management
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