Examining the Impact of Technology Adoption and Employee Attitude on Performance of Small and Medium Enterprises in Ghana

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Date
2023
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KNUST
Abstract
This research study sought to examine the relationship between technology adoption, employee attitudes, and performance in smes in Ghana. The study adopted a cross-sectional survey design using quantitative approaches. A sample of 209 smes was determined from the population using the Yemane sample size determination formula to choose from a population of 442 small and medium enterprises operating in Kumasi, Ghana. Data were collected using a combination of an online structured questionnaire (Google form), and a self-administered questionnaire physically delivered by the researcher at different smes. A response rate of 89 percent (185 returned questionnaires) was obtained from the study. Analysis was done using SPSS 23. Pearson’s correlation statistics indicated positive and significant relationships between technology adoption and SME performance; employee attitudes and SME Performance; plus technology adoption and employee attitudes. Results showed that technology adoption was a stronger predictor of SME performance compared to employee attitudes. Since the correlation findings indicate a strong relationship between technology adoption and SME performance, the researcher recommends that smes effectively ensure a higher level of adoption of information and communication technologies in their operations as a way of encouraging better employee productivity and better business performance. The researcher further recommends that smes design policies that nurture positive employee attitudes to ensure better business performance.
Description
A Thesis submitted to the Department Of Marketing and Corporate Strategy, Kwame Nkrumah University of Science And Technology, Kumasi in Partial fulfilment of the requirement for the Degree of Master of Business Administration (Strategic Management and Consulting)
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