Examining the moderating effect of supplier relationship management on the relationship between supplier segmentation and procurement performance: empirical evidence from firms in the sekondi-takoradi metropolis

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Date
2023
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KNUST
Abstract
The conceptual development of supplier segmentation in supply management has only partially developed as a systematic approach to supplier classification with particular analytical objects iv relating to a strategic supply management objective on the premise that differential value creation and risk mitigation strategies are relevant. The moderating role of supplier relationship management (SRM) on the relationship between supplier segmentation and procurement performance is a major contribution that this study sought to make. The study focused on firms in the Sekondi-Takoradi metropolis in Ghana using procurement officers and supply chain/logistics officers as respondents for the study. Simple random and convenience sampling techniques were used to select a sample of 100 respondents. The findings revealed that there is high level of supplier segmentation in terms of capability and willingness at the selected firms. From the overall average assessment of procurement performance, it was revealed that there is high level of procurement performance at the selected firms. From the findings, it was realised that supplier segmentation had a positive and significant effect on procurement performance. Similarly, the supplier segmentation capability also had a positive and significant effect on procurement performance. However, the effect of supplier segmentation willingness to procurement performance was positive, but it was not statistically significant. With the moderating effect of supplier relationship management on the two dimensions of supplier segmentation, supplier segmentation capability moderated with supplier relationship management had a positive but insignificant effect on procurement performance. Similarly, the path from supplier segmentation willingness moderated with supplier relationship management had a positive but insignificant effect on procurement performance. This implies that supplier relationship management do not moderate the relationship between supplier segmentation and procurement performance.
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A thesis submitted to the department of department of supply chain and information systems, institute of distance learning, in partial fulfilment of the requirements for award of the degree of master of science (procurement and supply chain management)
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