Corporate social responsibility and corporate performance of selected rural banks in the bono east region of Ghana.

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Date
2021
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KNUST
Abstract
Business organizations including rural and community banks (RCBs) worldwide have been encouraged to behave ethically towards the community, environment and social set up in which they operate. This ethical behavior is referred to as corporate social responsibility (CSR). Sethi (1975), indicates that CSR points toward bringing corporate behavior up to a posture similar to existing societal norms, values and expectations of performance. The study was made to determine the effect of corporate social responsibility (CSR) on the corporate performance (CP) of five rural and community banks (RCBs) in the Bono East Region of a developing country, Ghana. The study adopted the quantitative methods as well as case study approach to gather data on the five rural and community banks and community members in the Bono East region of Ghana. The study found that CSR is positively linked to CP most significantly where corporate social responsibility is pursued for a longer period and on a wider scope of activities beneficial to the community. It also came out that, customer satisfaction, corporate reputation and competitive advantage are accorded the rural and community banks where it is evidenced that substantial CSR has been committed to the community and benefiting customers. The study therefore concluded that, it is dutiful for the rural and community banks to offer to their customers and community members, activities or assistance that will ensure that the well-being of the community is prioritized over the immediate benefit and performance accruing to the RCBs
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A thesis submitted to the department of accounting and finance, Institute of Distance Learning – Kwame Nkrumah University of Science and Technology In partial fulfilment of the requirements for the degree of master of science in accounting and finance
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