A financial performance appraisal of Ghana Commercial Bank Limited: a case study of KNUST Branch (1999-2004)
Loading...
Date
2005-11-03
Authors
Journal Title
Journal ISSN
Volume Title
Publisher
Abstract
A general introduction of the topic “A Financial Performance Appraisal of Ghana Commercial Bank Ltd. A Case Study of KN1JST Branch 1999 — 2004” was given in Chapter One. In the introduction, the challenges facing the banking industry and the GCB Ltd were highlighted. This study has sought to identify the constraints and factors affecting mobilization of savings and financial intermediation; assess the operational efficiency of GCB Ltd. using the KNUST branch voted the best unit in 2004 as a benchmark and then make appropriate recommendations. The main findings were that there was a fairly high level of dissatisfaction with the congested banking hail of the branch and the resultant long customer turn-around time; assets quality were found to be better at the KNUST branch than within the bank as a whole due to timely delivery of credit facilities and good monitoring at the KNIJST branch; increasingly, customers were placing emphasis on easy accessibility to their accounts (proximity), good service delivery (customer care) and good credit delivery in their objectives for choosing a particular bank when opening accounts than interest rate levels charged/paid by the bank. In all, the findings indicate that the KNUST branch is doing better in terms of deposit mobilization, credit delivery, assets quality and profitability than the GCB Ltd. in general as reflected in its end-of-year financial accounts. In view of this, recommendations were given to help solve the identified challenges in the research findings.
Among the recommendations are that the bank’s credit delivery should be improved through decentralisation and monitoring and also the need for networking of all branches and provision of adequate ATMS to make accessibility to customers’ accounts easy and to ease congestion at the banking halls; that deposit mobilization could substantially improve if transaction time and hence congestion at the banking halls could be reduced to the industry’s minimum. Extent of government interference [shareholding] should also be reduced.
Description
A thesis submitted to the Department of Economics
and Industrial Management in partial fulfilment of
the requirement for the award of Masters of
Business Administration (MBA) degree, 2005