Digital art for tourism promotion in the Dangme East District
Loading...
Date
2004-11-21
Authors
Journal Title
Journal ISSN
Volume Title
Publisher
Abstract
This thesis, Digital Art For Tourism Promotion In The Dangme East District, is to expose, inform and vigorously promote tourism in the Dangme East District through the creation of a web site of the district to the host-stage level covering, particularly, the indigenous visual arts of the district, located in the Greater Accra Region of the Republic of Ghana. Apart from very few scattered articles in some daily newspapers and a few lines of mention in occasional tourist magazines, there is, practically, no specific web site with the relevant information about tourism in the Dangme East District, both at the national and international levels.
This thesis discusses the role and importance of the various visual art forms of the district with the view to exposing and making them attractive to tourists. It shows by its analysis, presentation, arguments and suggestions that the visual art forms of the district could be employed to promote tourism in the district. It also explains how the various visual art forms are important for the socioeconomic growth of the district and the country as a whole.
Furthermore, this thesis promotes tourism by including a digital pictorial overview of the Dangmes in the district and the various tourist sites accompanied with brief concise texts in the web site design. This web site is envisaged to serve as a valuable source of information for tourists, researchers, hoteliers and restaurateurs, entrepreneurs, government agencies and policy makers, both local and foreign, to access at their convenience.
These were achieved by an extensive fieldwork coupled with library research and interviews. Studio work and subsequent computer graphics were done to produce highly evolved digital promotional materials for the creation of the Web site. Actual Web design was executed, primarily, with the Macromedia Dreamweaver software and pre-testing was done among some lecturers and students at the College of Art, K.N.U.S.T., members of the Dangme East District Assembly, chiefs of the Ada Traditional Area, Centre for National Culture (Dangme East District) and with the management of Manet Paradise Hotel, Ada Foah.
It is the fervent hope of this author that the recommendations offered would be adopted and implemented quickly enough to give the fledgling tourist industry in the District all the needed impetus and vigorous promotion that it deserves for it to be a major factor in the tourism index mover in our national socio-economic vision of being a middle-income country by the year 2020.
Description
A thesis submitted to the School of Graduate Studies in partial fulfilment of the requirements for the degree of Master of Arts (African Art), 2004