The Ghanaian woman and foreign fashion since 1960

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1993-09-04
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This research investigates the effects of foreign fashion on the indigenous fashion of the contemporary Ghanaian woman since 1960. It also examines the quality of the indigenous Ghanaian fashion; the effects of foreign fashion on the psyche, the health, the fashion culture and the fashion industry of contemporary Ghana since 1960. It identifies the different foreign fashions since 1960 through personal interviews and questionnaire and finds out the Characteristics of respondents to the questionnaire. Research findings show varied degrees of influence on the contemporary Ghanaian woman as regards clothing, accessories and grooming. These include methods employed to enhance the beauty and health conditions with foreign fashion products and designs. The stratified sampling method of analysis was adopted with the assumption that the findings would be representative of the Ghanaian woman. The findings indicate that foreign fashion has both positive and negative effects on the contemporary Ghanaian woman since 1960 but then, given the right education and guidance, the contemporary Ghanaian woman would not completely discard her indigenous mode of dressing.
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A thesis submitted to the Board of Postgraduate Studies, Kwame Nkrumah University of Science and Technology, Kumasi, in partial fulfilment of the requirements for the award of the Degree of Master of Philosophy in Art Education, 1993
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