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|Title: ||Barriers to corporate customer adoption of internet banking: a case study of Barclays bank Ghana|
|Authors: ||Kessey Ohemen, Kwadwo|
|Issue Date: ||6-Jun-2012|
|Series/Report no.: ||4513;|
|Abstract: ||This study shows the major factors that influence the consumer uptake of Internet Banking ([B) in Ghana; taking Barclays Bank corporate customers as a case study. It identities security concerns, non-access to internet connectivity; most at times due to
poor infrastructure, low internet connectivity speeds, unfavourable website feature complexity of IB websites, cost of Internet Banking service (IB), no free trial of service, lack of computers, Ghanaian culture value for face to face interaction during transactions and the current legal system not being able to deal with online fraud as major obstacles(barriers) to the adoption of IB by corporate customers in Ghana.
Internet banking as a service, apart from saving time reduces the cost of operation for both banks and customers. The review of literature revealed that, with the internet banking service, banks such as Barclays can operate within an expense rate of 1 5 and 20 percent for retail and business transactions respectively. The same service, when done in the traditional banking way, will have an expense rate of between 50 — 60 percent (Booz et al, 1997). On the part of corporate customers, cost is reduced as well as valuable time saved, as they can sit in the comfort of their offices and do business transactions online. This saves them the cost of traveling miles to the banking hail (transportation or fuel cost) to be served or attended to. It is because of these savings to both banks and their customers that IB attracts such wide research and the very reason why this study was undertaken. Banks knowing what factors affect the adoption of IB is absolutely priceless information and can be the difference between success and failure.|
|Description: ||A Long Essay submitted to the Department of Banking and Finance, Kwame Nkrumah University of Science and Technology Kumasi, in partial fulfilment of the requirements for the degree of Master of Business Administration (MBA)
in Banking and Finance|
|Appears in Collections:||College of Arts and Social Sciences|
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