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Please use this identifier to cite or link to this item: http://hdl.handle.net/123456789/4453

Title: Assessment of Internal Cocoa Marketing of By Licensed Buying Companies in Ghana: A Case Study of the Produce Buying Company Ltd (PBC).
Authors: Sakyi-Bediako, Hayford
Issue Date: 24-Jul-2011
Abstract: The marketing concept states that a business is most likely to achieve its goals when it organizes itself to meet the current and potential needs of customers more effectively than competitors. The changing environment of the marketing of the commodity both internal and external marketing is likely to pose a threat to maintenance of quality. Specifically, the study seeks to achieve the objective of evaluating the liberalization of the internal cocoa marketing as far as quality is concerned and its impact on Licensed Buying Companies (LBCs). The study used both primary and secondary data sources. A sample size of two hundred (200), comprising fifty (50) staff and one hundred and fifty (150) farmers of the target population responded to the administered questionnaire. Data collected were analyzed using Microsoft Excel Software, table and graphs. The study revealed that Produce Buying Company (PBC) is facing the problem of ageing purchasing clerk whose level of efficiency is decreasing gradually. Again, due to the fact the purchasing clerks are not full time employees, their commitment level is low. Furthermore, incentives to the farmers are too small. Also, District Managers do not visit the farmers regularly to learn firsthand their difficulties. Lastly, Farmers are not well motivated to go the extra mile in the level of their production. The study recommended that management should ensure that district managers adopt effective monitoring and evaluation instead of leaving the entire work in the hands of the purchasing clerks whose commitment level by virtue of their status as partial employees is not encouraging.
Description: A Thesis submitted to the Institute of Distance Learning, Kwame Nkrumah University of Science and Technology in partial fulfillment of the requirements for the degree of Commonwealth Executive Masters in Business Administration, July, 2011
URI: http://hdl.handle.net/123456789/4453
Appears in Collections:Distance Learning

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