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Please use this identifier to cite or link to this item: http://hdl.handle.net/123456789/4916

Title: The Impact of Post Merger and Acquisition Activities on the Performance of Banks: A Study of Société Générale - Social Security Bank, Ghana
Authors: Attablayo, Abraham Tettey
Issue Date: 8-Feb-2012
Abstract: This study was conducted to assess the impact of post-merger and acquisition activities on the performance of Banks in Ghana with reference to Société Générale-Social Security Bank (SG-SSB) of Ghana. Banks mergers and acquisitions (M&As) refers to the aspect of corporate strategy, and management dealing with the buying, selling, dividing and combining of different companies and similar entities to help an enterprise grow rapidly in its sector or a new field without creating a subsidiary or using a joint venture. M&A both the International and the National ones, are now strategic instruments favouring the increase of the product portfolios, the penetration of new markets and the purchase of new technologies. The objectives of the study were to identify and assess the strategies and policies of SG-SSB after the M&A; and to assess the qualitative impact of post M&A activities such as accounting reports, market valuations and key informant descriptions on the performance of SG-SSB after the M&A. Descriptive research design was employed for the study. The main instrument used was a questionnaire to implore the opinions of management and employees of SG-SSB and a sample size of 143 was used. Frequency tables, pie charts and bar graphs were used to discuss the responses to the questionnaire taking into consideration the objectives of the study. The findings indicated that strategies and policies in procedural, physical and socio-cultural contexts were very important factors in the post-merger and acquisition process of SG-SSB. In addition, the qualitative impacts of the post M&A activities such as accounting reports, market valuations and key informant descriptions are enormous and vital to improve the performance of the Bank and its capabilities. The study recommended that policies and strategies instituted by management, for instance the credit policy, should be re-visited in order to enhance internal and external operations, the logistical framework support should be improved; a more comprehensive approach to integrated marketing communications mix should be put in place in the promotion of the Bank’s existing and added products so as to gain more market share.
Description: A Thesis submitted to the Institute of Distance Learning, Kwame Nkrumah University of Science and Technology, Kumasi in partial fulfillment of the requirements for the degree of Commonwealth Executive Masters of Business Administration, June-2012
URI: http://hdl.handle.net/123456789/4916
Appears in Collections:Distance Learning

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