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Please use this identifier to cite or link to this item: http://hdl.handle.net/123456789/5121

Title: The Evolution of a Logo Design- A Case Study of the Logo of the Presbyterian University College
Authors: Ohene-Adu, D. A.
Keywords: Brief
Logo designs
design development
design refinement
Issue Date: 2004
Publisher: Journal of Science and Technology
Citation: Journal of Science and Technology, Vol. 24 No. 1, 2004 pp 54-58
Abstract: Very often, people do not appreciate the thought process that goes into the production of artwork be they logo designs or paintings and tend to under-value them. Others, including even Academia and the enlightened in society, go to the extent of believing that artists and designers do not have any serious thought behind the artworks they produce. Some even go to the extent of saying that artists are not intelligent people. This paper is an attempt to educate such people, to an extent, by discussing what went into the design and adoption of the new logo of the Presbyterian University College. Much research was carried out and creativity employed in the basic creative process, from the time the request for a new logo was made to the time the design was finished. The study is also aimed at encouraging users of the logo to appreciate the design better and help, through its application, secure and maintain the identity of the Presbyterian University College.
Description: Article published in the Journal of Science and Technology, Vol. 24 No. 1, 2004 pp 54-58
URI: http://hdl.handle.net/123456789/5121
ISSN: 08550395
Appears in Collections:Journal of Science and Technology 2000-

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