KNUSTSpace >
Theses / Dissertations >
College of Arts and Social Sciences >

Please use this identifier to cite or link to this item: http://hdl.handle.net/123456789/5706

Title: The impact of top management involvement in integrated marketing communications adoption in the Book Publishing Industry in Ghana: a case of some selected Publishing Houses
Authors: Duke, Peprah Mensah
Issue Date: 11-Oct-2009
Description: A thesis submitted to the School of Graduate Studies, Kwame Nkrumah University of Science and Technology in partial fulfilment of the requirement for the award of Master of Philosophy in Business Administration (Marketing). October-2009
URI: http://hdl.handle.net/123456789/5706
Appears in Collections:College of Arts and Social Sciences

Files in This Item:

File Description SizeFormat
5087 reduced.pdf23.1 MBAdobe PDFView/Open

Items in DSpace are protected by copyright, with all rights reserved, unless otherwise indicated.


Valid XHTML 1.0! DSpace Software Copyright © 2002-2010  Duraspace - Feedback