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Please use this identifier to cite or link to this item: http://hdl.handle.net/123456789/5921

Title: The impact of product innovation as a competitive strategy on sales performance: A case study of the Coca-Cola Company of Ghana Limited
Authors: Owusu, Edward Osei
Issue Date: 27-Aug-2009
Description: A thesis submitted to the Department of Marketing and Corporate Strategy, Kwame Nkrumah University of Science and Technology in partial fulfilment of the requirement for the award of Master of Business Administration, July-2009
URI: http://hdl.handle.net/123456789/5921
Appears in Collections:College of Arts and Social Sciences

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