Appropriate Motivational Strategies to Improve Productivity among Construction Firms in Ghana

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Date
2015-02-20
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Abstract
The construction industry has been recognised as the locomotive for development of any economy. However, the continuing decline in the performance of the industry and the increasing challenges facing the industry militate against the industry as the engine of growth. Lack of workers‟ motivation has been identified and this partly contributes to the steady decline in performance. Against this backdrop, the research was tailored to develop ways of improving productivity through appropriate motivational strategies. The study adopted the use of both qualitative and quantitative approach. Qualitative approach to the study involved the review of various literature on the subject area and unstructured interviews with vary informants. A questionnaire survey approach involving 41 construction firms in the Sekyere East District was used. The questionnaire sought to elicit response from various workers in the construction industry. Subsequently, the response data was subjected to descriptive statistics with relative importance index to examine the degree of importance of the various motivational strategies to the construction site work. Based on the overall sample the rankings revealed that “Monetary incentive”, “Quality of life”, “Providing effective reward system” and “Learning” were the four highly ranked motivational groups. However, the remaining two groups – “Creativity and Innovation” and “Empowerment” – were also considered important. It is recommended that provision of fringe benefits and the avoidance of delay payments to construction workers may help improve the persistent decline in the performance of the industry. This study reinforces other research works on motivational strategies conducted in the construction industry.
Description
A Thesis submitted to the Department of Building Technology, Kwame Nkrumah University of Science and Technology in partial fulfilment of the requirements for the degree of Master of Science.
Keywords
Motivation, Construction Industry, Performance, Motivational strategies
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