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Please use this identifier to cite or link to this item: http://hdl.handle.net/123456789/7163

Title: Photography: an imperative tool in promoting tourism in the Ashanti Region
Authors: Amo, Isaac
Issue Date: 24-Apr-2015
Abstract: Promotion of the tourism industry through photography in the Ashanti Region is necessary. Much effort is also needed with regard to the enhancement and participation of tourists in the growth of the industry. If customers do not know what products and services one offers then the business of these artisans producing those products and services would not survive in today‟s technological world. As a way of providing a solution to these drawbacks, effective mode of communication needs to be adopted to ensure that the business generates the needed sales and profit and this can be achieved by developing the appropriate promotional materials. Branding is used to communicate with customers with respect to product offerings. Branding is used by organizations and institutions to publicize their products and services to their target audience. The objective of this research was to provide a better understanding of how photographs of tourist sites can lift tourism potential in Ghana with specific reference to tourist sites in the Ashanti Region. Firstly, the findings showed that sixty percent (60%) of the sampled population had heard or seen pictures of tourist sites in the Ashanti region but interestingly, they have visited less than five of the sites. Secondly, the findings also revealed that the majority of respondents conceded that photographs have the potency to attract tourists worldwide. Thirdly, the findings unearthed strategies such as production of promotional items and directional signage that could be adopted to promote tourism in Ashanti Region. In conclusion, it can be said that less effort has been put in to make tourism in the Ashanti Region attractive. Tourists have little knowledge on the existence of many tourist sites in the Ashanti Region. Therefore it is recommended that promotional and 4 educational items to serve as a guide to tourist and students should be available in different media for public access. Also, The Tourism agencies such as Ghana Tourist Board, Ministry of Tourism and Ghana Tourist Control Board should make continuous advertisements on different media to market the rich culture and sites in the Ashanti region.
Description: A thesis submitted to the Department of Communication Design, Kwame Nkrumah University of Science and Technology, Kumasi, in partial fulfillment of the requirements for the degree of Master of Communication Design, 2014
URI: http://hdl.handle.net/123456789/7163
Appears in Collections:College of Arts and Social Sciences

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