Research Articles >
College of Arts and Social Sciences >
Please use this identifier to cite or link to this item:
|Title: ||Foreign Fashion Influence on the Ghanaian Youth and it’s Impact on the Local Fashion Industry|
|Authors: ||Amankwah, A.M.|
Howard, E. K.
|Keywords: ||Foreign Fashion|
|Issue Date: ||2012|
|Publisher: ||International Journal of Innovative Research & Development|
|Citation: ||International Journal of Innovative Research & Development, Vol 1 Issue 11, December 2012.|
|Abstract: ||Looking good generally is an area of great interest to many, especially the youth.
Over the years the youth have tried to be fashionable and have exhibited clothing
which is influenced to a large extent by foreign fashion in the wake of globalization.
The extent of thisinfluence affects the youth and the local fashion industry positively
and negatively. This paper examines the history of fashion in Ghana, the level of
foreign influence and how it affects the local fashion industry. A descriptive survey
approach was employedbased on qualitative and quantitative research methodologies
in accessing data from a number of sources including secondary literature, archival
materials, questionnaireand in-depth interviews with key fashion designers in
examining the impact of foreign influence on the youth and the local fashion industry.
Findings revealed that there were some forms of fashion in terms of clothing, present
among Ghanaians before Europeans arrived on the coast. Ghanaian fashion and the
youth are being influenced by foreign factors with a mixture of both traditional and
foreign design concepts to meet international standards. This paper brings to the fore
the effect of foreign fashion and the responsiveness of local fashion designers to turn
the rather seeming challenge into an opportunity to develop and project the fashion
industry in Ghana. The paper however recommends that local fashion designers
should attempt to carve a distinctive look that is Ghanaian to project their presence
on the international fashion map.|
|Description: ||Article published in
International Journal of Innovative Research & Development, 2012. Also available at www.ijird.com|
|ISSN: ||2278 – 0211|
|Appears in Collections:||College of Arts and Social Sciences|
Items in DSpace are protected by copyright, with all rights reserved, unless otherwise indicated.