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Please use this identifier to cite or link to this item: http://hdl.handle.net/123456789/7303

Title: Investigating the Challenges and Prospects of Female Entrepreneurs in Ghana
Authors: Bamfo, Bylon Abeeku
Asiedu-Appiah, Felicity
Keywords: Female
Issue Date: 2012
Publisher: International Journal of Business and Management Studies
Citation: International Journal of Business and Management Studies,1(1):43–54 (2012)
Abstract: Interest in entrepreneurship and female entrepreneurship in particular has been on the increase throughout the world with the recognition that women play an invaluable role in entrepreneurial activity. This has led to an increase in the interest of the development of female entrepreneurship among policy makers, academics, and practitioners particularly in less developed countries. Thus, there has been recognition that the creation of women entrepreneurship can play an important role in promoting growth and development and, thus alleviate poverty. The purpose of the current study was therefore to investigate the challenges and prospects of female entrepreneurs in Ghana. The study was mainly qualitative which employed face-to-face interviews with the respondents. The respondents were made up of 28 female entrepreneurs or owner managers. Analysis of the data was done using NVivo software. The study revealed that female entrepreneurs were motivated to start their own business because of their desire to be their bosses, pursue business ideas and to have financial autonomy among others. It was further revealed that female entrepreneurs have a lot of challenges including inadequate financial capital, human resource challenges, intense competition in the market and inadequate government support. The study again found that female entrepreneurs were overcoming their challenges through borrowing from the banks and family and friends, recruiting and training competent staff and embarking on vigorous marketing strategies. The future of female entrepreneurship in Ghana looks bright providing all stakeholders particularly government and financial institutions play their roles effectively.
Description: Article published in International Journal of Business and Management Studies, 2012.
URI: http://hdl.handle.net/123456789/7303
ISSN: 2158-1479
Appears in Collections:College of Arts and Social Sciences

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