Impact of employee retention strategies on employee performance in some selected Private Universities in the Kumasi Metropolis

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2013-07-03
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Abstract
The importance of adequate expertise on the part of private universities in Ghana in managing their employee retention strategies cannot be overemphasized. This study therefore investigates the impact of employee retention strategies on employee performance in some selected private universities in the Kumasi Metropolis. The study identified some of the employee retention strategies to include career training, growth and development opportunities, employee recognition, compensation reward and systems, management-employee relationships, as well as work-life balance programmes. The study was conducted using both qualitative and quantitative methods. Structured questionnaire and interview were distributed to respondents, the results of which were presented and analyzed with the aid of SPSS version 16.0 software programme. The findings depicted that some selected private universities in the Kumasi Metropolis were relatively in good position with regards to such retention strategies as competitive compensation and reward systems, career training, growth and development opportunities, management-employee relationship as well as employee recognition. However, some areas such as effective communication, job security, and work-life balance programmes need urgent attention. The study also found out that there was a positive relationship between employee retention strategies and employee performance. This result is consistent with findings of earlier researches. It would therefore be imperative on the part of private universities in Ghana to formulate and implement effective employee retention strategies that would increasingly motivate and retain their employees. This would help to unleash employees’ maximum contribution and commitment in the attainment of organizational as well as individual goals and objectives.
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A thesis submitted to the Department of Managerial Science, Kwame Nkrumah University of Science and Technology in partial fulfillment of the requirements for the degree of MASTER OF BUSINESS ADMINISTRATION (HUMAN RESOURCE MANAGEMENT OPTION), 2013.
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