Determinants of Service Pricing Strategy: The Perspective of Quantity Surveying Practicing Firms in Ghana

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2013-10-18
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In developing pricing strategies, managers typically take into account a wide array of factors, including those that are internal to the firm as well as those that are external to its operations. However, little attention has been paid to how mangers consider these factors and how these affect their ultimate choice of pricing strategy...
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A thesis submitted to the Department of Building Technology, Kwame Nkrumah University of Science and Technology in partial fulfillment of the requirements for the Degree of Master of Science, Faculty of Architecture and Building Technology, College of Architecture and Planning.
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