ASSESSING THE CONTRIBUTION OF CASH MOBILISATION OFFICERS TO THEGROWTH OF MICROFINANCE INSTITUTIONS: A CASE STUDY OFADOM MICROFINANCE

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AUGUST 2015
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Abstract
This research sought to assess how the contributions of the deposit mobilisation officers affect the growth of Adom Microfinance Institution. However, the study will specifically examine the total contribution of the savings mobilisation officers relative to total annual deposit mobilisation of Adom microfinance, how their contribution impacts on the liquidity of the Adom Microfinance, challenges the CMO‘s and the management of the microfinance face in their operations and to explore ways to grow their contribution to total savings mobilisation. The study was conducted with both qualitative and quantitative method, executed through questionnaires, which are handed out to forty (40) respondents made up of one (1) microfinance officials and thirty – nine (39) cash Mobilisation officers at Adom micro finance. Statistical Package of Social Sciences (SPSS) and Microsoft Excel were used to analyze data obtained from field research. The study shows that majority representing 53.8% of the cash mobilisation officers (CMO‘s) were able to mobilise an estimated amount of Ghc 600-1000 daily. Concerning the challenges the study revealed some of the cash mobilisation officers absconding with depositors‘ funds. The study went further to establish that, management strongly agree that, increase interest rate on savings were the effect mechanism of increasing total cash mobilisation. The study recommended that, Management need to motivate cash mobilization officer to encourage them to give their maximum to increasing total cash mobilisation.
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A Thesis submitted to the Department of Accounting and Finance, Kwame Nkrumah University of Science and Technology in partial fulfilment of the requirements for the degree of Master of Business Administration (Finance Option)
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