SAVINGS BEHAVIOUR OF HOUSEHOLD HEADS IN RURAL COMMUNITIES. A CASE STUDY OF SHAMA DISTRICT IN THE WESTERN REGION OF GHANA.

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Date
July 2015
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Abstract
The research was to examine the savings behaviour of household heads in rural communities, a case study of Shama district. Questionnaire was administered to 120 household heads. The household heads that were studied were both males and females. Logistic regression model was used to analyse the primary data collected to estimate and discuss the factors that influence the savings behaviour of household heads in Shama. The result of the logit regression shows that income, education, and access to financial institutions were significant and had a positive influence on the probability of household heads to save. However, age, transportation cost and household asset were also significant but had a negative influence on probability of household heads to save. Kendall’s coefficient of concordance (W) was also used to establish the extent of agreement among household heads regarding the benefits household heads derive from savings. Eight(8) issues were identified as benefits that household heads in Shama derive from savings, among which accumulation of capital for investment, paying of school fees, pay off debt, meet unexpected emergencies, enjoy at retirement age, buy asset and interest on savings were their major benefits in order of importance. The result of Kendall’s indicates that there is agreement among household heads regarding the benefits household heads derive from savings. Descriptive statistics particularly percentages was also employed to describe the forms in which household heads in Shama save. The result shows that household heads save in either financial or non-financial forms. Financial form of saving identified includes depositing cash with financial institutions as well as buying of treasury bills. The non-financial form identified includes farmland, livestock, poultry, crops, houses and other consumer durables. Recommendations put forward from the research include the deployment of mobile banking services at the rural communities since transportation cost has a negative effect on the probability of household heads in Shama to save.
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A Thesis submitted to the Department of Accounting and Finance, Kwame Nkrumah University of Science and Technology in partial fulfilment of the requirements for the degree of Master of Business Administration (Finance Option)
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