Effect of corporate social responsibility on community development- a case study of Anglogold Ashanti, Obuasi Mine
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July, 2015.
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Abstract
The study assessed the effect of corporate social responsibility on community development with a special attention to Anglogold Ashanti’s operations in Obuasi and its environs. The study was a descriptive case study using both quantitative and qualitative approach. A sample of 288 was selected through a multi–stage sampling design. Data were collected using questionnaire and interview guides. Data was analyzed using SPSS version 20. Results from the study showed that the company carried out its corporate social responsibility to the Obuasi community and its environs. The major CSR activities mostly practiced by AGA includes provision of malaria control programmes (M = 4.88; SD = 0.535), provision of employment (M = 4.52; SD = 0.962), embarking on environmental issues (M = 4.02; SD = 0.991), and good drinking water to the community (M= 4.00; SD = 0.857). Again, the study showed that the state of community development in the communities were good/satisfactory (87%). The results of multivariate regression analysis showed that corporate social responsibilities has an influence on community development (adjusted R square = .464). The major challenges the company face in implementing CSR include financial constraints, interference from political and opinion leaders leading to abandonment of completed projects, and lack of support or commitment from community members. This therefore calls for the company to engage the communities, especially key stakeholders to identify and prioritize the needs of the community through public forums, allocation of budget for community development. In addition, lobbying for funds from government and non-governmental agencies is to be employed, and that will ultimately improve CSR activities.
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A thesis submitted to the Department of Marketing and Corporate Strategy, Kwame Nkrumah University of Science and Technology in partial fulfillment of the requirements for the degree of Master of Business Administration (Strategic Management and Consulting), 2015