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Please use this identifier to cite or link to this item: http://hdl.handle.net/123456789/9510

Title: Integrating Ghanaian indigenous packaging concept with contemporary packaging design (a case of ice cream packaging design in Ghana)
Authors: Appiah-Nkrumah, Michael
Issue Date: 2-Nov-2016
Abstract: This thesis investigates into how Ghanaian Indigenous Packaging Concept can be integrated with CPD, using ice cream packaging design in Ghana as a case study. Creating an ice cream package that reflects the Ghanaian culture and current packaging trending elucidate the idea that culture and design balance each other and is one unimaginable without the other, (Moalosi et al 2005). In other words, the interdependence of culture and CPD process is revealed. In order to integrate Ghanaian Indigenous Packaging Concept with CPD; the Moalosi theoretical framework was adopted to achieve this aim. The researcher employed the qualitative research, which he further the Case study and the Ethnography research designs. The researcher gathered data using interviews and participant observation, from Consumer perceptions on ice cream packaging design in Ghana and packaging concept on Ghanaian edibles from three selected regions, manufacturers of ice cream and indigenous edibles like Ga-kenkey, Fante kenkey, and so on. The researcher identified two categories of Ghanaian indigenous packaging on edibles namely; Dried leaves and Fresh leaves. Also ice cream packages are not designed and produced in Ghana, and the two major ice cream manufacturers in Ghana think integration with Ghanaian indigenous packaging concepts and CPD is possible. After this, current ice cream packaging design in Ghana and dry leaves packaging concept was assessed by testing, using basic current packaging requirements. With this, the researcher was faced with the challenge of integrating dry leaves (corn sheath and plantain leaves) with visual element and product information, to produce an effective ice cream packaging design. The thesis concluded by recommending further research to provide a theoretical framework that Ghanaian would use to design products that are culture-oriented. And also the researcher admonished Ghanaian designers to integrate culture factors into their design process.
Description: A thesis submitted to the School of Graduate Studies, Kwame Nkrumah University of Science and Technology, Kumasi in partial fulfillment of the Requirements for the Award of the degree Master of Philosophy in Integrated Art (Product Design Technology), 2016
URI: http://hdl.handle.net/123456789/9510
Appears in Collections:College of Architecture and Planning

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