Factors that enhance the sustainability of microfinance institutions in Kumasi: a case study of Dwadifo Adanfo and Nationwide Microfinance Institutions in Kumasi

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Date
July 2015
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Abstract
This study sought to assess the factors that enhance the sustainability of microfinance institutions in the Kumasi Metropolis. The study was guided by the objectives of finding out the strategies in place that enhance the survival chances of microfinance institutions, mobile banking and savings as well as the management-employee relationship that existed within these institutions and their implication for sustainability. The study used a case study design, selecting two microfinance institutions in Kumasi. The purposive sampling method was used to select two managers one from each of the institutions for the study. The study found that these institutions had other forms of income apart from the traditional lending activities and also the use of mobile bankers serves to induce clients to save. Management-employee relationship was also found to influence sustainability. Based on what this study found, recommendations such as the training of mobile bankers and maintaining cordial relationships between clients and employees among other were made
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A thesis submitted to the Department of Marketing and Corporate Strategy of the Kwame Nkrumah University of Science and Technology in partial fulfillment of the award of the degree of Master of Business Administration (Strategic Management and Management Consulting).
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