Marketing Orientation of Quantity Surveying Consultancy Firms in Ghana: Practices, Barriers and Potential Innovations
| dc.contributor.author | Yankey, Jonas Ekow | |
| dc.date.accessioned | 2016-03-31T16:58:07Z | |
| dc.date.accessioned | 2023-04-21T16:18:54Z | |
| dc.date.available | 2016-03-31T16:58:07Z | |
| dc.date.available | 2023-04-21T16:18:54Z | |
| dc.date.issued | 2013-05-30 | |
| dc.description | A thesis submitted to the Department of Building Technology, Kwame Nkrumah University of Science and Technology in partial fulfillment for the degree of Master of Science in Construction Management | en_US |
| dc.description.abstract | The potential of marketing as an investment for competetive advantage coupled with the intense competition that characterizes the business environment of Quantity Surveying Consultancy Firms (QSCF) has sparked the need for some appraisal of the stage of marketing development of the QSCF in Ghana... | en_US |
| dc.description.sponsorship | KNUST | en_US |
| dc.identifier.uri | https://ir.knust.edu.gh/handle/123456789/8422 | |
| dc.language.iso | en | en_US |
| dc.subject | Innovation, Marketing practices, Marketing Barriers | en_US |
| dc.title | Marketing Orientation of Quantity Surveying Consultancy Firms in Ghana: Practices, Barriers and Potential Innovations | en_US |
| dc.type | Thesis | en_US |