The impact of top management involvement in integrated marketing communications adoption in the Book Publishing Industry in Ghana: a case of some selected Publishing Houses
| dc.contributor.author | Duke, Peprah Mensah | |
| dc.date.accessioned | 2014-03-11T13:25:06Z | |
| dc.date.accessioned | 2023-04-19T22:54:31Z | |
| dc.date.available | 2014-03-11T13:25:06Z | |
| dc.date.available | 2023-04-19T22:54:31Z | |
| dc.date.issued | 2009-10-11 | |
| dc.description | A thesis submitted to the School of Graduate Studies, Kwame Nkrumah University of Science and Technology in partial fulfilment of the requirement for the award of Master of Philosophy in Business Administration (Marketing). October-2009 | en_US |
| dc.description.sponsorship | KNUST | en_US |
| dc.identifier.uri | https://ir.knust.edu.gh/handle/123456789/5706 | |
| dc.language.iso | en | en_US |
| dc.title | The impact of top management involvement in integrated marketing communications adoption in the Book Publishing Industry in Ghana: a case of some selected Publishing Houses | en_US |
| dc.type | Thesis | en_US |
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