Consumer attitude towards advertising via mobile phone in Ghana
dc.contributor.author | Owusu-Kumih, Eric Osei | |
dc.date.accessioned | 2014-04-29T14:10:50Z | |
dc.date.accessioned | 2023-04-20T19:22:55Z | |
dc.date.available | 2014-04-29T14:10:50Z | |
dc.date.available | 2023-04-20T19:22:55Z | |
dc.date.issued | 2009-04 | |
dc.description | A thesis submitted to the Institute of Distance Learning, Kwame Nkrumah University of Science and Technology in partial fulfilment of the requirements for the award of Commonwealth Executive Masters of Business Administration | en_US |
dc.description.sponsorship | KNUST | en_US |
dc.identifier.uri | https://ir.knust.edu.gh/handle/123456789/6096 | |
dc.language.iso | en | en_US |
dc.title | Consumer attitude towards advertising via mobile phone in Ghana | en_US |
dc.type | Thesis | en_US |
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