An investigation into the strategic management practices of private educational institutions in Kumasi Metropolis: case of the International Community School

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August, 2015
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The falling standard of education and the fierce competition in the private educational sector is an indication for the need for strategic management practices to ensure growth and survival in the sector. As the amount and pace of change in educational world increases, it is increasingly important for managers and leaders of schools and colleges to think strategically. The descriptive study employs a mixed approach to investigate into the strategic management practices of the international community school (ICS) in the Kumasi metropolis. The field survey employed a questionnaire and an interview to collect data from 81 sampled staff of the ICS. The result of the study showed that SMP of ICS begins with the recruitment of qualified staff with the requisite skills and proceed with continuous training to ensure utmost performance. There is also high level of delegation of duties and employs innovative teaching methods and materials of international level. The three major revealed critical success factors of the SMP of ICS are response to customer feedback, employee qualifications and skills and communications with clients. The SMP such as employing qualified staff with the right skills, continuous employee training, high level of delegation of duties to staff, high motivation of workforce, employment of innovative teaching methods and materials, and communication with clients were found to influence students, teachers and organizational performance positively. The major reasons revealed to influence the SMP of ICS are failure to understand customers, inflexibility of the organizational structure, over-estimation of resource competence and failure to obtain senior management commitment. Based on these findings, the study recommends better recruitment and selection process, continuous employee training, employee motivation and the need for process building of loyalty and commitment.
Thesis submitted to the Department of Managerial Science, Kwame Nkrumah University of Science and Technology in partial fulfilment of the requirements for the degree of Master of Business Administration (Strategic Management Option),