KNUSTSpace

Institutional Repository of the Kwame Nkrumah University of Science and Technology

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Conference Proceedings
This Community features the proceedings of conferences hosted by the KNUST or other bodies but had staff from KNUST attending and making presentations
Journal of Science and Technology (JUST)
Research Articles from the members of KNUST submitted to the JUST
Kumasi Center for Collaborative Research (KCCR)
Lectures
**Lectures** are structured presentations or talks delivered by an instructor, professor, or expert to convey knowledge on a specific subject.
Research Articles

Recent Submissions

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Accelerating the growth of a business by integrating online marketing with existing offline activities: the case study of selected hotels in sunyani municipality

(KNUST, 2012-06) Antwi-Boasiako, Elizabeth

Developments in information technology have changed the manner in which competitive advantages are achieved today and with customers becoming increasingly sophisticated and gradually moving towards the internet, it has become necessary for marketers to reach out to this new market segment whilst ensuring that the offline customers are also well catered for. This study therefore aimed at investigating how growth within the hospitality industry can be accelerated by integrating online marketing with existing offline activities. Given the exploratory nature of this study, data was collected quantitatively using questionnaire and qualitatively using interview. In all, fifty (50) customers from five selected hotels within Sunyani Municipality were issued a questionnaire and five managers from these selected hotels were also interviewed. The study revealed that hotels within Sunyanimarket their services offline with few online activities. However, the online marketing comes with tremendous benefits. Based on the findings, the study established that both online and offline marketing activities were important in terms of accelerating business growth as far as hotels in Sunyani are concerned.From this study, the following recommendations were made: hotels should blend the two marketing activities for the time being and slowly shift attention to online marketing activities considering the enormous benefit the study outlined.

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Accelerating the growth of a business by integrating online marketing with existing offline activities: the case study of selected hotels in sunyani municipality

(2012-06) Antwi-Boasiako, Elizabeth

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Agribusiness handbook

(KNUST Printing Press, 2025) Appiah, G. B.; Asante, B.; Antwi, C.; https://orcid.org/0000-0002-1269-177; https://orcid.org/0000-0002-5415-6110; https://orcid.org/0000-0002-6430-1385.

This course introduces learners to the fundamental principles and practices of agribusiness. It focuses on the management, finance, marketing, and entrepreneurship aspects within agricultural value chains. The course is designed for learners who aim to apply knowledge in real-world settings. Emphasises is placed on practical skills for identifying agribusiness opportunities, developing business plans, accessing finance, leveraging technology, and responding to market demands. Through case studies, simulations, and hands-on activities, learners will be equipped to operate and manage profitable and sustainable agribusiness enterprises in Liberia and beyond.

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Quasi-state of Emergency: Assessing the Constitutionality of Ghana’s Legislative Response to Covid-19

(KNUST., 2020-06-15) Addadzi-Koom, Maame Efua; https://orcid.org/0000-0003-1296-6315

On 15 March 2020, the President of the Republic of Ghana addressed the nation on anti-coronavirus measures which took effect immediately. He directed the Attorney-General to submit an emergency legislation to Parliament and the Minister for Health to issue an immediate Executive Instrument to regulate the relevant measures. Five days later, Parliament passed the Imposition of Restrictions Act, 2020 (IRA) after a voice count in its favour. A few days, thereafter, the President issued an Executive Instrument (E.I. 64) pursuant to the IRA. The minority members of Parliament, some legal scholars and interested Ghanaians expressed their disapproval of the procedures leading to the enactment of the IRA as well as its nature, form and content. Thecontentions cover multiple constitutional and legal grounds including the procedural propriety of using a voice vote in Parliament for emergency legislation, the necessity of a new emergency legislation and the time limit for the new emergency legislation. Essentially, these issues point to assessing the overall constitutionality of the law-making procedures and legislative provisions of the IRA. This is the focus of this paper. The paper argues that the IRA stands unconstitutional from the very beginning of its intended existence. The paper concludes that while the IRA is currently operational, its continued existence is challengeable under the 1992 Constitution of Ghana, thus, there is a window of opportunity to right the wrong.

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Imagery of Sissala clan totems as a resource for the Tumu Paramountcy Textile Regalia

(KNUST, 2020-07) Issahaku, Boyong Gbene

In many cultures, chiefs are regarded as the custodians of cultural values, beliefs and practices. Their unique position as intermediaries between ancestral spirits and the people they represent, makes them sacred figures and their regalia sacred objects with symbolic significance. These objects are often a representation of an animal/bird or an incident of past history of the traditional area. Tumu traditional area in the Upper West Region is home to a variety of such animals and birds which serve as totems to their clans, yet the regalia of their paramountcy skin have little or no symbolic significance and are nonrepresentative of them (Sissalas). Most Sissala youth are also fast losing sight of the significance of their clan totems that unite and remind them of their ancestry. The study therefore sought to explore Sissala clan totems for design and production of symbolic textile regalia for the Tumu Paramountcy. The ethnographic action research through studio-based paradigm adopting the Universal Design Model by Zeidman (2003) was employed to study, identify, sketch and develop concept images of Sissala clan totems. Seven (7) unique textile regalia were designed and produced which reflect the traditional setting of Tumu paramountcy. The results of the study were discussed and analysed. The study revealed that Sissala clan totems have an endearing bond of unity among the various clans. The findings of the study largely confirmed that clan totems are a great source of inspiration for idea development and designs to artists and craftsmen. The study recommended that the artefacts should neither be displayed in direct sunlight nor washed with soap or detergents-they can simply be cleaned with damp cotton cloth if they are dirty. The new symbolic textile regalia could be used as a source of inspiration for future studies. Other researchers should also conduct further studies in the remaining Sissala clans to discover more totems for textile designing and production of artefacts.

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Pelvic floor exercise: Awareness, knowledge, beliefs and practices among pregnant women in a Ghanaian setting

(KNUST, 2026-04-13) Awaitey, Bright Anneh

Background Pregnancy and childbirth increase the risk of pelvic floor muscle damage, leading to conditions such as urinary incontinence, fecal incontinence, and pelvic organ pro lapse. This makes it imperative to adopt strategies such as pelvic floor muscle exer cises (PFMEs) to ensure positive antenatal and postnatal experiences for women. Hence, the study aimed to assess the awareness, knowledge, practices, and beliefs of PFMEs among pregnant women in a Ghanaian setting. Objective We assessed the awareness, knowledge, practices and beliefs of PFMEs among pregnant women in a Ghanaian setting. Design A cross-sectional descriptive research was conducted, recruiting 134 pregnant women through convenient sampling in selected antenatal clinics in Kumasi metropo lis, Ashanti Region. Methods The study adopted the questionnaire regarding pelvic floor muscle training among pregnant women used by Teerayut Temtanakitpaisan, Suvit Bunyavejchevin, Pranom Buppasiri and Chompilas Chongsomcha. Data on the socio-demographic character istics of the women, their awareness, knowledge, beliefs and practices about PFMEs were recorded. Results More than half (64.9%) of the respondents were not aware of PFMEs. Subsequent analysis for this work was therefore done for participants who reported being aware (35.1%). Also, the principal sources of information from which the subjects acquired the knowledge of PFME were health-care providers (42.6%) and media outside the hospital (36.2%). With reference to beliefs 80.3% believed that PFME could reduce vaginal trauma and 83.0% believe PFME aids vaginal birth. In terms of PFME prac tice, 36.2% of the aware women performed PFME regularly. Conclusion To ensure pregnant women are well-informed about PFMEs, physiotherapists should work with antenatal care providers to develop comprehensive courses that include detailed information on PFME’s.

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Housing Affordability in Urban Ghana: Prospects and Challenges in Asokore Mampong, Kumasi

(KNUST, 2026-02-01) Dinye Irene-Nora

Housing affordability had emerged as a critical urban challenge in Ghana, yet empirical evidence at the sub-city level remained limited. This study examined the dynamics of rental affordability in Asokore Mampong, a rapidly urbanizing municipality within the Kumasi Metropolis. Using a mixed methods design, the study integrated survey data from 120 households with qualitative insights from 10 key informants to assess the prospects and constraints shaping access to affordable housing. Guided by Shelter Poverty Theory and Institutional Theory, the analysis explored how income levels, rent structures, cultural tenure systems, and governance inefficiencies interacted to influence affordability outcomes. By providing one of the few localized, municipal-level assessments of rental affordability in Ghana, the study offered empirical insights that remain largely absent from current scholarship. The findings showed that 74% of households spent more than 30% of their income on rent, indicating widespread shelter poverty. Two-year advance rent payments, agent exploitation, and weak rent regulation were identified as the most severe constraints. Although compound houses and family-based tenure systems provided partial affordability buffers, these were increasingly undermined by rising land values, overcrowding, and infrastructural deficits. Institutional weaknesses, particularly limited enforcement capacity, low public awareness of housing programmes, and fragmented land-governance systems further restricted affordable housing access. The paper concluded that affordability challenges in Asokore Mampong resulted from the combined effects of household-level vulnerability and systemic governance deficits. Strengthening rent regulation, improving institutional coordination, upgrading informal housing stock, and expanding financial support for low-income tenants were recommended.