Browsing by Author "ASHLEY, EMMANUEL"

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    The Role of Infographics in News: A Study of its Effective Use in GBC News and TV3 News
    (KNUST, 2020-06) ASHLEY, EMMANUEL
    Television is well-known as a reliable source for news. According to the results of a research by Bradford (2004) about 65 percent of the human population are visual learners. The fierce competition in the media space and the growing focus on visual language among consumers have led media organizations to look into the potential of visualizing information. Multimodality and interactivity have been identified as inducements to individual’s news processing and infographics as that communication aid which arouses interest, makes understanding of information clearer and helps in the recall and sharing of information. This study investigated the attention given to infographics in Television News, Ghana. Drawing from a comparative perspective of the oldest TV news network – GBC News and one of her closest contemporary competitor – TV3 News, the research sheds more light on representation of Infographics by these two competitors using a quantitative content analysis to identify infographic elements and find out similarities and differences between their representations. The results show quite a significant presence of infographics in the news by the two news networks. Although there were some visualization differences in the various news segments, both channels employed the use of statistical based infographics, the most commonly used type of infographics. In conclusion, the study confirms the positive role of infographics as a communication aid that assists journalists in their reportage and also supports learning, cognitive processing and future recognition and recollection.