Browsing by Author "Baan, Evelyn"

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    Effect Of Green Supply Chain On Firm Performance
    (KNUST, 2023) Baan, Evelyn
    The aim of this study was to examine the impact of green supply chain management on the performance of firms in the Fast Moving Consumer Goods (FMCG) industry. The study specifically focused on: examining the effect of government policies on green supply chain management in FMCG companies, the effect of technology on green supply chain management in FMCG companies and the effect of green supply chain management on performance of FMCG companies. The study adopted the descriptive research design to collect primary data from 60 FMCG companies within the Accra Metropolis using structured questionnaire with close-ended questions. The raw data was subjected to analysis using Statistical Package for Social Sciences (SPSS) for the purposes of making meaning out of the responses. The findings of the study showed that a significant positive association exist between government policies and green supply chain. It was also found that a significant positive association exists between technology and green supply chain. Finally, the results showed that a significant positive association exists between green supply chain and firm performance among FMCG companies in Ghana. The study recommends that great strides be made by government to motivate all FMCG companies to have the incentives in encouraging and employing strategies of green supply chain. Secondly the study recommends that managers of FMCG companies should organize seminars as well as round table discussions and make the structure of green supply chain practices very transparent to customers and employees. Lastly, it is important that the managers organize continuous research to investigate green supply chain management and FMCG firm performance and how these two concepts can help achieve organizational goals.