Browsing by Author "Karim-Abdallah, Bright"

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    Developing a Model for Customer Switching for Banks: (A Case Study of Ahantaman Rural Bank)
    (SEPTEMBER 2016) Karim-Abdallah, Bright
    This study examined the Customer Switching Data of Ahantaman Rural Bank with particular interest in predicting customers who are very likely to switch bank in the near future. The data used was a primary data which was obtained through interviewing of customers of the bank. The objective of the study was to design a model to predict likelihood of customer switching banking services. Logistic regression model was considered as an appropriate statistical tool for analyzing the data since the variables were categorical in nature. Analysis of the data revealed that customer satisfaction, pricing, reliability and employee competence constructs made significant contribution to customer switching intentions in Ahantaman Rural Bank in Ahanta West District in Ghana. The results showed further that 51.3% of customers who do banking transactions at the head office of Ahantaman Rural Bank have intended to switch services with the bank.