Browsing by Author "Yankey, Jonas Ekow"
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- ItemMarketing Orientation of Quantity Surveying Consultancy Firms in Ghana: Practices, Barriers and Potential Innovations(2013-05-30) Yankey, Jonas EkowThe potential of marketing as an investment for competetive advantage coupled with the intense competition that characterizes the business environment of Quantity Surveying Consultancy Firms (QSCF) has sparked the need for some appraisal of the stage of marketing development of the QSCF in Ghana...