Proposed implementaion strategies for adoption of mobile point of sale device

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APRIL, 2019
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Technology within Financial Service Organizations in Ghana has gained roots since the emergence of the first Automated Teller Machine, alternate delivery channels and the creation of a national switch (E-Zwich) in April 2008 by the Bank of Ghana. However, this research focuses on assessing the impact of Mobile Point of Sale device, an alternate delivery banking channel as against several discussions concerning; its impact penetration on the non-banking population, increasing the dormant bank customer base and increasing money mobilized from customers. In addition, various implementation strategies will be proposed after assessing the impact of Mobile Point of Sale device. Primary data was gathered from customers and Financial Service Organizations and captured into a Statistical tool and tested hypothetically via T-tests and Anova. Major findings indicated that impact penetration of non-banking population by the usage of Mobile Point of Sale devices was not the same. Time and convenience were assured even though security and accessibility were an issue. In terms of increasing the dormant bank customer base, convenience and security had different impacts with convenience impacting positively whereas security impacted negatively. With regards to money mobilized from customers using Mobile Point of Sale device, Microfinances and Non banking Financial Services showed increases although Banks and Savings & Loans did not show any increase in money mobilized. Major limitations to the impact of Mobile Point of Sale device was associated with security and accessibility. There will be no costs to customers of Financial Service Organizations that deploy Mobile Point of Sale devices since it will be considered as an alternate delivery banking channel to provide value added services to their customers. As such, proposed implementation strategies to augment these limitations was to implement a Mobile App or USSD banking service but preference was given to USSD due to its benefits over the Mobile App. USSD was identified to complement Mobile Point of Sale device since it provided a self-service customer interaction at a cheaper cost, ensured better security and was easily accessible without internet access
A thesis submitted to the Institute of Distance Learning, Kwame Nkrumah University of Science and Technology, in partial fulfillment of the requirement for the degree in Msc. Information Technology,
Implementation strategies, Mobile, Sales device