Quality control standards in television broadcasting: a case study of Kwese Free TV – Ghana

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Although the current dispensation of television broadcasting looks very exciting to the Tv viewer in Ghana, a lot needs to be done to ensure sanity on the screens. Television shapes the life style of the society (viewer), hence the need to deploy quality control measures to derive the best Tv broadcasting has on offer. The aim of the study was therefore to assess the quality control standards in television broadcasting in Ghana with the focus on Kwese Free TV. The set objectives were to evaluate the compliance protocol of Kwese Free TV, to assess quality control measures that are implemented by Kwese Free TV and to determine the effectiveness of quality control measures that is adopted by Kwese Free TV. The research was inductive in nature. Descriptive case study was adopted as the research design focused on qualitative studies. This form of research approach was adopted because the study aimed at creating analytical themes to give deeper understanding to quality control standards at Kwese Free TV. An interview guide was used for data collection and a primary data collection tool that is made up of open-ended questions. The population of the study was the staff members of Kwese Free TV and it is out of this that further sampling was made. A total sample size of five respondents were selected for the interview. The collected data were analyzed according to themes. The findings gathered indicates that the regulatory bodies have played and continue to play a significant role in how the TV network operates in terms of quality but the internal culture at Kwese Free TV is one that depicts conformity and adherence to quality control due to their bureaucratic procedures. This act if upheld can influence advertisers and reflect in their revenue generation. It was therefore recommended that, there is the need to institute and intensify education of media houses on the importance of complying with set regulations to ensure better compliance to the existing regulations governing the programming content of television broadcasting
A Thesis submitted to the Department of Construction Technology and Management, College of Art and Built Environment in partial fulfilment of the requirements for the degree of Master Of Science.
Quality, Control, Standards, Television, Broadcasting, Kwese Free TV