Browsing by Author "Aflakpui, Akofa Adzo"

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    The demand for sports lottery in Ghana (a case study of the Kumasi Metropolis)
    (FEBRUARY, 2016.) Aflakpui, Akofa Adzo
    Formalised sports lottery is fast becoming a craze in Ghana, especially amongst the male populace. There is however no documented research on the demand for this product as well as its effects on the population and economy of Ghana as a whole. This study sought to investigate the factors that influence the demand for sports lottery in Ghana. Based on the expected utility hypothesis, a model was constructed using a binary logistic regression to analyse the characteristics that influence the demand for sports lottery in Ghana. Four hundred respondents were employed in this study where it was realized that 92% out of the about 96% males engaged in sports lottery in Ghana were within the age bracket of 21 -40 years. Furthermore, 53.6% of those engaged in sports lottery were reported to be unemployed. Price, sex, age, employment status, monthly income and whether a person has won a bet before were discovered to be the factors that significantly influence the demand for sports lottery in Ghana. The study realized that BC1 and BC2 were the most patronized sports betting companies, whilst BC4 and NLA’s Soccer Cash were amongst the least patronized