The demand for sports lottery in Ghana (a case study of the Kumasi Metropolis)
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Date
FEBRUARY, 2016.
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Abstract
Formalised sports lottery is fast becoming a craze in Ghana, especially amongst the male
populace. There is however no documented research on the demand for this product as well as its
effects on the population and economy of Ghana as a whole. This study sought to investigate the
factors that influence the demand for sports lottery in Ghana. Based on the expected utility
hypothesis, a model was constructed using a binary logistic regression to analyse the
characteristics that influence the demand for sports lottery in Ghana. Four hundred respondents
were employed in this study where it was realized that 92% out of the about 96% males engaged
in sports lottery in Ghana were within the age bracket of 21 -40 years. Furthermore, 53.6% of
those engaged in sports lottery were reported to be unemployed. Price, sex, age, employment
status, monthly income and whether a person has won a bet before were discovered to be the
factors that significantly influence the demand for sports lottery in Ghana. The study realized
that BC1 and BC2 were the most patronized sports betting companies, whilst BC4 and NLA’s
Soccer Cash were amongst the least patronized
Description
A thesis submitted to The Department of Economics, in partial fulfilment of the requirements for the award of a Master of Philosophy Degree in Economics.