Consumer preferences and willingness to pay locally produced rice in Kumasi Metropolis of Ghana

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2013
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In Ghana rice has become the second most important staple food after maize and its consumption continues to increase with population growth, urbanization and changes to consumption habits. Even though rice continues to form a major part of the Ghanaian diet, locally produced rice is not largely patronized. A survey of 400 rice consumers was conducted in Kumasi, Ghana to ascertain consumer preferences and willingness to pay for locally produce rice, as a basis for quality improvement of local rice. There is little information about the preferences of consumers toward the ...............
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This thesis is submitted to the Department of Agricultural Economics, Agribusiness and extension, Kwame Nkrumah University of Science and Technology in partial fulfilment of the requirement of Master of Philosophy degree in Agricultural economics
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