The Effect of Entrepreneurial Orientation on Students’ Entrepreneurial Intention. The Role of University Support.

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The Theory of Planned Behaviour (TPB) was used in this study to investigate the effect of entrepreneurial orientation on students’ entrepreneurial intention as well as whether their relationship is moderated by university support. A cross-sectional survey design was adopted for the study. Data was collected with the aid of a questionnaire using the stratified random sampling technique. Participants in the study included 728 undergraduate students from the Akenten Appiah-Menka University of Skills Training and Entrepreneurial Development v (AAMUSTED). The data was analysed using Structural Equation Modelling (SEM) with AMOS version 21. The results revealed that innovativeness and pro-activeness significantly affect students' entrepreneurial intention in AAMUSTED, Ghana. The findings also discovered that university support is a predictor of entrepreneurial intention, as well as strengthening the relationship between innovativeness and students' entrepreneurial intention and improving the relationship between pro-activeness and students' entrepreneurial intention. The study concluded that students' entrepreneurial development efforts should focus more on their level of innovativeness and pro-activeness. Additionally, the support provided by universities would reinforce university students' entrepreneurial intention to consider entrepreneurship as a career option. This would help in planting the seed of entrepreneurship in students at an early age.
A thesis submitted to the department of marketing and corporate strategy Kwame Nkrumah university of science and technology in partial fulfilment of the requirements for the degree of master of philosophy in business administration (strategic management and consulting)