Promotion of traditional pharmaceutical product: a case study of herbal preparation

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Promotion of Traditional Pharmaceutical Product (emphasis Herbal Preparation) is gaining attention from the Ghanaian populace, especially when it comes to the Health Delivery System. People have been asking whether it could be an alternative medium for treatment of diseases and ailments. Medical personnel and related bodies are seriously looking into it and centres for herbal treatment have been set up in several parts of the country. Ghana abounds in plants that can be used for medicinal purposes. Those that have been used in medical preparations are not being promoted well enough for people to use. A number of reasons may be suggested: 1. Preparation techniques are shrouded in secrecy (traditional spiritual connotations have a part). 2. No standardization of the herbal preparations in terms of dosage.(This makes it unacceptable in the orthodox medical field) 3. An effective organisation to put across the need for people to use herbal preparations (effectively promote traditional preparations).
A thesis submitted to the Board of Postgraduate Studies, Kwame Nkrumah University of Science and Technology, Kumasi, in partial fulfilment of the requirement for the award of the Degree of Master of Arts in Industrial Management, 1997