The impact of sociocultural factors on multinational companies in ghana

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This study addresses the concept of socio-cultural factors and the performance of multinational corporations. Multinational companies operate in different host countries around the world and have to deal with different economic, political, legal, socio-cultural and technological factors. One of the essential elements of the business environment is the socio-cultural environment. The sociocultural environment is a combination of social and cultural factors. Strong interactions exist between them, making it very difficult to assess their individual impact on the operations of multinational corporations. Socio-cultural factors are among the most important environmental factors that have a significant impact on the economic activities and performance of multinational corporations. In addition, socio-cultural factors are beyond the control of overseas subsidiary managers. The purpose of this paper is to explain the impact of certain socio-cultural factors on the performance of Ghana. Based on the results obtained, the contribution of the work is reflected in the determination of the main socio-cultural factors that multinational companies should consider to assess the actual performance of their Company
A thesis submitted to the department of marketing and corporate strategy, school of business, college of humanities and social sciences kwame nkrumah university of science and technology, kumasi, ghana, in partial fulfillment of the requirements for the degree of master of business administration in strategic management and consulting